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How Does ChaCha Make Money?

Here are a few questions I’ve received recently from people like you, and my answers. I have edited and restated the questions a bit, for readability.


Last week, when you wrote about the ChaCha cellphone search service, you didn’t say how they make money. Are they collecting phone numbers from customers so they can send spam text messages, or sell the numbers to others who will do so?

ChaCha allows you to ask any Web-searchable question, by speaking it or texting it over a mobile phone, and then it sends you the answer via text message. The company charges consumers nothing, but says it is hoping to make money by striking deals with cellphone carriers to incorporate the ChaCha service into their current 411 phone-number look-up services. Also, it hopes to eventually include ads in the text message answers it provides.

In addition to the message that includes the answer, ChaCha sends you a message saying it is working on your request and restating your question, so you can see if it understood you correctly. It also sends an introductory text message to first-time users and occasional tips on how to use the service. Scott Jones, ChaCha’s chief executive, asserts that “we do not spam” and “we never make phone numbers and/or email addresses available to others.” He said the company is updating its privacy policy to make that clearer.

We have DSL service. I use several Web-based applications, one of which is online backup, and my husband is concerned that they degrade his use of the Web, which includes creating Web sites. I contend that that is like saying turning on one light bulb is using too much electricity, that two people on one DSL line aren’t using up too much bandwidth. Who is right?

Every situation differs, depending on exactly which programs you are each using, how you have them set, whether you are using them simultaneously, and how fast your DSL connection is. However, in general, your husband is correct that it is possible for heavy Internet usage on one computer in a home to slow down Internet speeds on another.

This is especially true with something like online backup, because it relies on your DSL account’s upload speed, which is typically far slower than the download speed. If your online backup program is trying to push a bunch of files over a slow upload connection, while he is in another room trying to upload new versions of a Web site over the same narrow upload pipe, it could affect the speeds he gets. You might try coordinating or staggering those online activities that involve heavy uploading. Normal Web surfing or emailing shouldn’t require any such coordination.

I am thinking about purchasing a Dell (DELL) XPS One all-in-one desktop, but I have one question. Does the Dell’s built-in TV tuner require any extra attachments to watch TV right out of the box?

You can watch over-the-air stations and analog basic cable stations right out of the box, without added equipment. However, you may want to connect a small desktop antenna to improve reception, which is what I did when I tested this machine. To use the XPS One with digital or premium cable or satellite stations, you would have to connect it to a cable or satellite receiver, just as most people do with their TV sets. This requires the use of an adapter that comes with the machine.

  • You can find Mossberg’s Mailbox, and my other columns, online for free at the new All Things Digital web site, http://walt.allthingsd.com.

Comments

  1. Walter,

    The correct answer to: “I am thinking about purchasing a Dell (DELL) XPS One all-in-one desktop…” is “Buy an iMac”.

    ,dave

    Posted by Dave Barnes at May 1st, 2008 at 7:47 am
  2. I really have no opinion on chacha. I usually use Yahoo! Local when I’m in a new city, or unfamiliar territory. Why reinvent the wheel?

    Posted by rod sandcones at May 1st, 2008 at 1:56 pm
  3. With respect to ChaCha, I responded to your original column. With all respect due to Mr. Jones, their TOS takes two paragraphs to very clearly state that you are waiving your rights under any and all privacy laws (e.g. CANSPAM, Do-not-call, etc.) if you use their services. That is, they consider your request for an answer, via web, cell phone, or any other way, as a written request to receive ads from third parties through them.

    I recommend everyone read ChaCha’s TOS completely and decide for themselves whether it is worth the price (TANSTAAFL).

    Dennis

    Posted by Dennis Carachiola at May 2nd, 2008 at 6:44 am

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